When it comes to fashion, Sara Donaldson likes to keep things simple. It is this minimalist aesthetic that propelled the Australian entrepreneur to prominence in 2008 with her style blog, Harper and Harley.
With over half a million followers on Instagram, Harper and Harley has become one of the most recognised names in the Australian blogosphere, garnering a loyal following of monthly readers ever-eager to take cues from Donaldson’s wardrobe.
Building on the success of Harper and Harley, Donaldson has since worked on projects for a number of global brands, including Estée Lauder, Loreal, YSL Beauté and Gucci. She has also starred alongside the likes of Margaret Zhang and Kate Waterhouse in Fashion Bloggers, a reality television series that followed the lives of Australia’s most prominent fashion bloggers.
More recently, Donaldson, alongside digital communications friend Georgia Martin, founded The Undone, an online shopping destination aimed at those with an appreciation of Harper and Harley’s minimalist aesthetic.
Speaking to Vogue, Martin says that the online store is a curation of pared-back wardrobe essentials from a mix of local and international brands.
“We are offering an evolving edit of elevated basics and succinct trend pieces from local Australian designers, both established and new, and also a selection of strong international brands,” Martin says.
Set to appear at Melbourne’s Vogue Codes: Live event on August 10, Donaldson will join a panel of fellow entrepreneurs to discuss exactly how the next generation can convert their great ideas into action.Read more at:bridesmaid dresses online