These days, tuning into the news inevitably leads to frustration. From a violent Nazi “Unite The Right” rally in Charlottesville to Trump rescinding DACA, fundamental human rights in the U.S. are constantly under attack by the presidential administration, Congress and white supremacists across the nation. Yet, while the current political landscape can feel overwhelming at times and too much to bear, it’s also rife with opportunity to take action and drive change.
Created at an opportune time, a new important campaign called GETBEHINDUS is empowering people to do just that. The brainchild of New York-based creatives Alicia Serrani, Charlie Gillette, Gabby Beans, and Isabella Serrani, it celebrates the next generation of artists and activists with a message of unity and optimism through the power of fashion. The heartening and energetic collection of art videos feature a host of diverse women donning jeans emblazoned with political slogans, hand-painted by the producer and art director Alicia.
In an effort to galvanize the masses to use their voices for political change, the campaign powerfully showcases that the resistance is stronger than ever. In the videos, as a cover of “Jeans On” by David Dundas sung by Isabella plays, each woman's backside is turned towards the camera — an intentional creative decision to subvert the social gaze — while recognizable sayings such as “nasty women,” Trump’s infamous remark about Hillary at one of the 2016 presidential debates, are prominently featured on screen. Made by women for women, it will leave you fired up and ready to tackle political injustices. Smashing out the apathy and the powerlessness often expressed by people since the election of Donald Trump, it’s an incredible example that while nothing in politics is ever certain, you'll always have a way to speak up about issues you’re passionate about. Don't know where to start? The GETBEHINDUS crew suggest making and sharing art that addresses a cause you feel passionately about, volunteering at an organization whose work you admire, and/or supporting brands and impactful organizations that represent your beliefs.
In the near future, you will be able to purchase your own GETBEHINDUS merchandise of which a portion of the proceeds will go to causes represented on the jeans patches, including Planned Parenthood, Black Lives Matter, No DAPL, and more. Even more, there will be a fundraiser in October to raise money to fund Planned Parenthood NYC and the crucial resources they provide.Read more at:bridesmaid dresses australia | cheap bridesmaid dresses australia